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職位描述：
職責(zé)描述：
? 協(xié)助產(chǎn)品傳播副經(jīng)理制定產(chǎn)品計(jì)劃，并實(shí)施產(chǎn)品傳播計(jì)劃，包含有策略的、創(chuàng)新的產(chǎn)品上市、媒體試駕活動(dòng)、線上/線下的產(chǎn)品傳播活動(dòng)，以高標(biāo)準(zhǔn)地支持長安福特的發(fā)展計(jì)劃 60%
? to assist product communications deputy manager to make product communication plan, and to implement the plan, including product launches, media drive events, atl/btl product communication campaigns strategically and creatively and to high standards in support of caf accelerated growth plan in the market 60%
o 和內(nèi)外部的利益相關(guān)方緊密工作，以確保產(chǎn)品傳播的一致性
by working closely with related internal and external stakeholders to ensure alignment and synergy in product communications in;
o 搜集并分享競(jìng)品相關(guān)信息，以更好地支持產(chǎn)品傳播策略和計(jì)劃
to collect and share competitive product-related intelligence to inform caf product communications strategies and plans;
o 公關(guān)資源的管理（包括產(chǎn)品資料、供應(yīng)商及媒體資料）
to manage product communication materials(including product info., agency info and other materials for media)
? 管理第三方供應(yīng)商，并確保供應(yīng)商合作伙伴可以順利實(shí)施產(chǎn)品傳播活動(dòng) 40%
to manage third-party agency relationships to ensure that agency partner deliver programs/launch assets smoothly; 40%
任職要求：
本科及以上學(xué)歷bachelor degree or above
優(yōu)秀的中英文寫作及口頭表達(dá)能力excellent english skill and mother language of mandarin in both writing and speaking
5年及以上的相關(guān)工作經(jīng)驗(yàn)5 year related working experience or above
? 市場(chǎng)/產(chǎn)品知識(shí)：理解公司產(chǎn)品線和行業(yè)知識(shí)
? market/product knowledge: understanding of company's product lineup and institutional knowledge
? 團(tuán)隊(duì)合作能力：與團(tuán)隊(duì)同事通力合作，并且可以和公司內(nèi)各跨部門團(tuán)隊(duì)合作
? teamwork: serve as example of collaboration with colleagues, and work cross-functionally with all company activities and functions
? 以客戶為中心：理解不同媒體以及內(nèi)部各利益攸關(guān)方的差異化需求
? customer focus: understand the specific needs of each media outlet or reporter and internal stakeholders
? 關(guān)鍵利益攸關(guān)方/媒體的關(guān)系：有能力護(hù)良好的利益攸關(guān)方/媒體關(guān)系，以促進(jìn)團(tuán)隊(duì)整體目標(biāo)的達(dá)成
? key stakeholder/media relations: ability to maintain excellent media/key stakeholder relations to achieve overall team goals